At CES we believe in the importance of exposing students to real-life situations in order for them to be engaged. In October, CES students organized a campaign for breast cancer awareness month raising 75,000LE to support the cause. Combining Corporate Social Responsibility with commerce they employed the capability-building concept by engaging the entire campus in selling pink ribbons, pink lemonade and pink bracelets and necklaces designed by the students themselves. As a follow-up to the campaign, student ambassadors visited the newly built facilities of Baheya Foundation For Early Detection & Treatment Of Breast Cancer. There they met and visited with cancer survivors in aim to raise morale. A specialist seminar was also organized for girls in Years 10-12 in an effort to raise awareness about breast cancer, its symptoms and the importance of early detection.